Your whole library, in order.

Three layers that stack. Directories keep the folder structure your photos arrived in. Sets group a handful of frames into a named, ordered unit that a post can be built from. Projects gather those sets — plus any loose assets — into one shoot or campaign. You can use any layer on its own, or all three together, from raw import to a project that is ready to batch into drafts.

When you send a shoot from the Lightroom plugin, Published keeps the folder each photo lived in — the directory name, the relative path, and the parent folders — and shows it on the asset. AI Analyze then reads that hierarchy to infer the event or shoot name, location hints, date hints, and subject groupings, so a folder like '2025/Smith-Wedding/Ceremony' already tells Published what the photos are.

A set is a named, ordered group of photos that belong together — an organising unit a post can be built from, though it does not have to become one. A project is bigger: a container that holds many sets plus any loose assets, like a whole wedding or a product launch. You group photos into sets, then gather sets into a project.

Yes. Multi-select frames in the library and use Add to Set to build a set by hand, or run AI Generate Sets to have Published group a selection into sets automatically. Folder context from import feeds the grouping, so photos that lived together tend to stay together.

No. Directories, sets, and projects are metadata and grouping inside Published — your originals are never modified or moved. The same photo can sit in a set and a project at once without being duplicated, and resizing or platform variants are always generated on copies.

A project is the hand-off to batch. Once a project holds the sets you want, you can roll the whole thing into post drafts in one action — every set becomes a draft, with an AI caption per draft — then hand those drafts to the scheduler. Organising first is what makes batch posting one click instead of many.

No. You can post a single set without ever creating a project, and you can upload without any folder structure. Organising is there for volume — when one shoot turns into weeks of posts, directories, sets, and projects keep hundreds of frames in order so nothing gets lost or posted twice.

Yes. Assets and sets are not locked to the project they start in — you can add assets to a project, remove them, or move them between projects as a shoot evolves. The grouping is flexible, so reorganising a campaign does not mean re-uploading anything.